Do you own a business, want to own a business, or dream of passive income? Then you have probably stumbled on the Internet as a way to do it. And you are probably learning that SEO is the holy grail of making money on the internet. If you give this a shot, you quickly learn that SEO is a must. But, hopefully after you read this, you’ll see that keyword stuffing is not.
Stuffing keywords, or inserting as many of your keywords into a web page as possible, seems like the right thing to do, and it used to work. For instance, if you were pushing a DUI attorney website, you’d throw in keywords like “DUI lawyer Seattle” “DUI lawyers Seattle” “Seattle DUI lawyer” and on and on until you couldn’t think of any more. The thought was the search engines would see this and like this.
But the search engines evolved because people started taking advantage of that aspect of search engine optimization. They began creating sites filled with nothing but keywords hoping they’d get picked up and placed at the top of the search results – and for a while they did.
Over time, these keyword stuffed pages began ranking high on search engine results, and the search engines started to get a little mad about that. You see, the search engines don’t care who’s on top. What they care about is when you search Seattle DUI lawyer you find a bunch of great information on Seattle DUI lawyers. Keyword stuffed pages weren’t providing that experience. So something had to change.
And then they began to penalize people that did that. It makes sense, since those types of sites are out there only to get people to click on them and then click away, not to provide helpful information.
In the end, keyword stuffing not only doesn’t help, it actually hurts. So, if you are new to the Internet search engine game, don’t stuff keywords. It won’t work. Instead make good content, put a few keywords here and there, and work on getting as many backlinks as possible.
Looking to find help on SEO for your Seattle DUI attorney website? Check out our Seattle DUI attorney website for a great example of what to do.